Loop

Editorial Resonance
24FPS
Loop is a network of in-store tablets that play short, human-centric films, driving sales, margin profile, and loyalty for grocers and brands alike

Loop by the Numbers

2X

brand sales growth during a Loop️ campaign; 25% in the month after; and +12% over the ensuing six months

51%

space productivity growth when Loop is installed on an endcap

60%

of customers who purchase a Loop-featured product are trying it for the first time

Human-centric video is an essential tool for grocers and brands seeking to build more authentic and transparent experiences, and retain younger demographics.

Loop️ insights are a function of two properties:

1.

Proximity to Purchase

96%

of Loop️ tablets are installed in promo space, where featured products are within arm’s reach

2.

High Impression Count

20k

shoppers walk through the average grocery store each week

These properties — scale and attribution — provide unprecedented insight into which stories drive sales, and for whom, which in turn fuels our data-driven storytelling platform.

Loop️ is the ultimate category solution for buyers: better in-store experience, bigger baskets, suppliers, and customers love it. And the Looma team makes it entirely turnkey.

Mark Smith

Harris Teeter, Director of Adult Beverage