Brand Congruence
Loop is an in-store media platform that drives ad revenue for retailers without sacrificing the in-store experience

Loop by the Numbers


brand sales growth during a Loop️ campaign; 25% in the month after; and +12% over the ensuing six months


more productive than regular end caps


growth of trial rate (first-time customers) for featured brands

Catalyzed by Covid, the decline of third-party cookies, and a confluence of other forces, most retailers are building media businesses; an endeavor referred to as retail media. To date, the vast majority of retail media investments have been dedicated to digital properties and customer data. Yet, ~90% of purchases are still made in-store.

Loop️ insights are a function of two properties:


Proximity to Purchase


of Loop️ tablets are installed in promo space, where featured products are within arm’s reach


High Impression Count


shoppers walk through the average grocery store each week

These properties — scale and attribution — provide unprecedented insight into which stories drive sales, and for whom, which in turn fuels our data-driven storytelling platform.

Loop️ is the ultimate category solution for buyers: better in-store experience, bigger baskets, suppliers, and customers love it. And the Looma team makes it entirely turnkey.

Mark Smith

Harris Teeter, Director of Adult Beverage