Story IQ™️ provides scientific rigor to complement our film partners’ artistic vision and technical skill by gleaning insights from dozens of film variables tracked and mapped to sales performance. It guides many of our production processes and allows us to assess and optimize films nimbly across four Story Pillars™️.
Story Types™ + Critical Variables™
Story IQ™ applies different weights to each individual film variable depending on the type of story being told, resulting in a different weighting mix and a Critical Variable™️ for each Story Pillar™️. Once determined, Critical Variables™️ drive interview questions, b-roll selection, composition & lighting, and in turn, the editing of the initial rough cut.
We connect brands with a filmmaker in our network on the basis of budget, geography, Story Type™️, and Story IQ™️ compatibility.
(Click a Pillar to see its variables)