Story IQ

Story IQ️ provides scientific rigor to complement our film partners’ artistic vision and technical skill by gleaning insights from dozens of film variables tracked and mapped to sales performance. It guides many of our production processes and allows us to assess and optimize films nimbly across four Story Pillars️.

Story Types + Critical Variables

Story IQ applies different weights to each individual film variable depending on the type of story being told, resulting in a different weighting mix and a Critical Variable️ for each Story Pillar️. Once determined, Critical Variables️ drive interview questions, b-roll selection, composition & lighting, and in turn, the editing of the initial rough cut.

Filmmaker Match

We connect brands with a filmmaker in our network on the basis of budget, geography, Story Type️, and Story IQ️ compatibility.

(Click a Pillar to see its variables)