Our Story

Human Centricity

Amplifying Humanity in Purchasing

Group of people playing music.

Looma envisions a world in which commerce is more responsible and more human — and we exist to connect shoppers to the people and stories behind their products.

We seek to craft narratives that emphasize the connection of goods to the earth and the people who make them

Person looking at Loop tablet in front of grocery store wine
Person picking fruit from a tree

Restoring humanity in grocery

For the past decade, loyalty to traditional grocers has plummeted, with younger generations flocking to alternative markets in search of transparency and sustainability. More than ever, consumers want to know the people and stories behind their products.

Two people in a brewery, smiling
A person picking beets from a garden

Data-driven storytelling

Loop is a network of smart tablets that plays films about people and stories behind their products.