Welcome to the theater of retail where authenticity is everything

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Goose Island – How Lost Palate Found Its Flavors

In-store is an emerging channel with unique requirements. The formula for success is simple, but difficult to execute:

Authentic people & stories

Simple, repeatable differentiator

Stellar product footage

Sponsored by the retailer

Introducing Relay

a global marketplace of filmmakers & creators who specialize in content optimized for the point-of-decision

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Art meets science

Our content approach was developed in partnership with and borrowing inspiration from four primary sources:

2-time Oscar Award Winning Breakwater Studios

"YETI Presents" docu-style branded content

JoAnn Sciarrino's (UT) research on brand attachment

Ryan Buell's (HVS) research on transparency's impact on consumer behavior

These foundations, alongside six years of studying performance from thousands of individual campaigns, have yielded 440% growth in per-screen incremental sales