Welcome to the theater of retail, where content is everything
Goose Island – How Lost Palate Found Its Flavors
In-store is an emerging channel with unique requirements. The formula for success is simple, but difficult to execute:
Authentic people & stories
Simple, repeatable messages
Stellar product footage
Sponsored by the retailer
Introducing Relay™
a global marketplace of filmmakers & creators who specialize in content optimized for the point-of-decision
Art meets science
Our content approach was developed in partnership with and borrowing inspiration from four primary sources:
2-time Oscar Award Winning Breakwater Studios
“YETI Presents” docu-style branded content
JoAnn Sciarrino’s (UT) research on brand attachment
Ryan Buell’s (HBS) research on transparency’s impact on consumer behavior
These foundations, alongside six years of studying performance from thousands of individual campaigns, have yielded 440% growth in per-screen incremental sales since our inception in 2018.
