In-store media blurs the line between brand and performance marketing
We measure performance via Full-Funnel iROAS, which offers a more holistic understanding of impact than ROAS or iROAS.
Full-Funnel iROAS evaluates performance across four key stages of the marketing funnel:
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Awareness
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Discovery
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Conversion
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Loyalty
Each stage of the funnel is assigned one KPI, which in turn drives the dollar value attributed to that stage.
Awareness
Reach your audience
The KPI for awareness isnon-converting impressions.
Discovery
Gain new customers
The KPI for discovery isincremental first-time customers.
Conversion
Drive sales
The KPI for conversion isincremental campaign sales.
Loyalty
Create connections
The KPI for loyalty isincremental post-campaign sales.
