
Cole Johnson
Founder & CEO
We’re visionaries and builders; storytellers and data gurus — compelled by the marriage of art + science and driven by a shared reimagination of what grocery can be. We’re also bookworms, travelers, foodies, and, above all, we’re human. Together, we aim to build a first-rate team that’s welcoming and inclusive to all.
Founder & CEO
Executive Storyteller
SVP, Retail Sales & Operations
VP of Data Science
Data Engineer
Director of People Ops
Market Manager
Director of Story Success
Director of Brand Sales
Filmmaker
Retail Success Coordinator
Story + Marketing Coordinator
Director of Operations
Software Engineer
Director of Technical Operations
Senior Software Engineer