Looma is an enterprise-grade in-store retail media platform
The Looma Platform is an end-to-end in-store media network with three screen types:
Atmospherics
Location
Unmerchandised space: store entrance, overhead, checkout, etc.
Purpose
Global messaging, wayfinding, light advertising
High value space screens
Location
Promotional space: co-located with merchandise
Purpose
Storytelling & education about specific brands, products, and categories
In-aisle interactives
Location
In-aisle
Purpose
Solve concrete customer problems: deliver recommendations, product information, recipes, etc.
In-store media is the next frontier for retail media, representing a 3-5% per-store EBITDA growth opportunity for most major retailers
We believe most major retailers will have 100-200 screens per store in the next 5-7 years. The exact count & breakdown will of course vary by retailer, but here’s our estimated breakdown by screen type.
- 10-50 Atmospheric Screens
- 20-30 High Value Space Screens
- 50-100 In-Aisle Interactives
The Looma platform delivers an enterprise-grade, end-to-end solution differentiated in five key ways:
Customized screens & fixtures
Thoughtful, bespoke integrations, not boilerplate TVs
Authentic, educational content
Authentic, educational content, not repurposed TV ads
End caps & in the aisle
Merch-integrated touchpoints not just atmospheric screens
Full-funnel reporting
Beautiful, scalable full-funnel reporting, not generic impressions delivered via CSV
You'll make more $$$
Focusing on the customer experience and integrating with merchandising means you’ll make more money
Looma by the Numbers
Retailers see
productivity
Brands see
IROAS