Looma is an enterprise-grade in-store digital media platform
Brand Congruence
24FPS
The Looma Platform is an end-to-end in-store media network with three screen types:
Atmospherics
Global messaging, wayfinding, and mid/upper funnel brand advertising
High Value Space Screens
Stories & education about specific brands and products in promotional space
In-Aisle Interactives
Recommendations, product information, and recipes delivered in-aisle
In-store media is the next frontier for retail media, representing a 3-5% per-store EBITDA growth opportunity for most major retailers
We believe most major retailers will have 100-200 screens per store in the next 5-7 years. The exact count & breakdown will of course vary by retailer, but here’s our estimated breakdown by screen type.
- 10-50 Atmospheric Screens
- 20-30 High Value Space Screens
- 50-100 In-Aisle Interactives
The Looma platform is an end-to-end solution comprised of six core capabilities:
Physical experience design
Digital experience design
Network management and maintenance
Direct ad sales
Content production and QA
Performance reporting
Looma by the Numbers
Retailers See
1-3%
Category Lift
&
2x+
End cap
Productivity
Productivity
Brands See
20-80%
Sales Lift
&
3-5x
Full Funnel
IROAS
IROAS