Looma is an enterprise-grade in-store retail media platform
The Looma Platform is an end-to-end in-store media network with three screen types:
Atmospherics
Location
Unmerchandised space: store entrance, overhead, checkout, etc.
Purpose
Global messaging, wayfinding, light advertising
High value screen spaces
Location
Promotional space: co-located with merchandise
Purpose
Storytelling & education about specific brands, products, and categories
In-aisle interactives
Location
In-aisle
Purpose
Solve concrete customer problems: deliver recommendations, product information, recipes, etc.
In-store media is the next frontier for retail media, representing a 3-5% per-store EBITDA growth opportunity for most major retailers
We believe most major retailers will have 100-200 screens per store in the next 5-7 years. The exact count & breakdown will of course vary by retailer, but here’s our estimated breakdown by screen type.
- 10-50 Atmospheric Screens
- 20-30 High Value Space Screens
- 50-100 In-Aisle Interactives
The Looma platform is an end-to-end solution comprised of six core capabilities:
Physical experience
Device-level applications
CMS + ad portals
Direct ad sales
Content production & optimization
Performance reporting
Looma by the Numbers
Retailers see
productivity
Brands see
IROAS