Resources - The people & stories behind your products - The Looma Project

Case Studies

A Study on Upper-Funnel Effects

In-Store Digital

September 25, 2025

A Study on Upper-Funnel Effects

In-store digital media displays grow leading grocer’s wine category by 2.0%

Research Review

March 5, 2025

In-store digital media displays grow leading grocer’s wine category by 2.0%

End Caps More Performant Than Standard, in Frozen Category

Research Review

January 24, 2025

End Caps More Performant Than Standard, in Frozen Category

Podcasts

Brick and Mortar’s Digital Superpower

Episode 10

November 18, 2025

Brick and Mortar’s Digital Superpower

Screens Where They’re Supposed to Be: An Intentional Approach to In-Store Media

Episode 9

October 7, 2025

Screens Where They’re Supposed to Be: An Intentional Approach to In-Store Media

ROAS Reality Check: Albertsons’ Liz Roche Says ‘Overhyped’ Metric Ignores Much That Matters

Episode 8

August 26, 2025

ROAS Reality Check: Albertsons’ Liz Roche Says ‘Overhyped’ Metric Ignores Much That Matters

Press & Media

In-Store Media Firm Looma Secures $10 Million of Fresh Funding

Progressive Grocer

September 30, 2024

In-Store Media Firm Looma Secures $10 Million of Fresh Funding

It’s Not the Screens; It’s What You Put On Them

Medium

March 1, 2023

It’s Not the Screens; It’s What You Put On Them

H-E-B enlists story-telling video platform for beer and wine brands

Supermarket News

May 5, 2022

H-E-B enlists story-telling video platform for beer and wine brands